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Weighty Plum

#ae43bd
Notes

Weighty Plum (#AE43BD) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (293°, 48%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae43bd
RGB
rgb(174, 67, 189)
HSL
hsl(293, 48%, 50%)
HWB
hwb(293 26% 26%)
OKLCH
oklch(57.6% 0.202 322.6)
P3
color(display-p3 0.6327 0.2899 0.7184)
HSV
hsv(293, 65%, 74%)
LAB
lab(47.87% 59.95 -44.03)
LCH
lch(47.87% 74.39 323.71)
CMYK
cmyk(8%, 65%, 0%, 26%)

Etymology

Weighty
adjective

Old English wegan, to weigh — adjectival suffix -y. As a color modifier, weighty implies a saturated-and-heavy-and-imposing quality where the hue carries visual mass and gravitational presence. Sits at the bold-and-weighty end of the grid, parallel to substantial and hefty in usage.

Plum
noun

Prunus domestica, the European plum cultivated since at least the time of Greek and Roman orchards. The color refers to the skin of a ripe Damson or Methley plum at peak ripeness: a deep, slightly red-shifted purple-blue with the slight bloom of waxy fruit surface. Cooler than mulberry, warmer than indigo, with the orchard weight of a fruit whose skin and flesh are different colors — and the skin is the namesake.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae43bd
Original
#266ac1
Protanopia
#5476ba
Deuteranopia
#b0567a
Tritanopia
#636363
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.84:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.34:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE43BD
Display P3
Display P3
color(display-p3 0.6327 0.2899 0.7184)
P3 has visible headroomOKLCH chroma 0.202

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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