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Tough Road Brick

#ae3c27
Notes

Tough Road Brick (#AE3C27) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (9°, 63%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae3c27
RGB
rgb(174, 60, 39)
HSL
hsl(9, 63%, 42%)
HWB
hwb(9 15% 32%)
OKLCH
oklch(51.6% 0.153 32.6)
P3
color(display-p3 0.6312 0.2665 0.1862)
HSV
hsv(9, 78%, 68%)
LAB
lab(41.81% 45.40 37.42)
LCH
lch(41.81% 58.83 39.50)
CMYK
cmyk(0%, 66%, 78%, 32%)

Etymology

Tough
adjective

Old English tōh, firm / tenacious — sharing root with German zäh. As a color modifier, tough implies a saturated-and-resilient quality where the hue resists fading-and-modulation through its strong pigmentation. Sits at the bold-and-resilient end of the grid, parallel to rugged and hardy in usage.

Road
modifier

Old English rād, journey / way. As a color modifier, road implies a paved-thoroughfare-and-traffic quality, the visual register of Roman-Watling-Street-and-Fosse-Way hand-laid Roman-paved straight-line agricultural-and-urban road-bed surfaces under English-Roman-road open-country sky. Sits at the modifier-and-place end of the grid, parallel to lane and path in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae3c27
Original
#5c5324
Protanopia
#796c23
Deuteranopia
#c01c38
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.04:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.48:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE3C27
Display P3
Display P3
color(display-p3 0.6312 0.2665 0.1862)
P3 has subtle headroomOKLCH chroma 0.153

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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