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Saturated Loganberry

#ae3389
Notes

Saturated Loganberry (#AE3389) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (318°, 55%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae3389
RGB
rgb(174, 51, 137)
HSL
hsl(318, 55%, 44%)
HWB
hwb(318 20% 32%)
OKLCH
oklch(53.3% 0.182 342.3)
P3
color(display-p3 0.6294 0.2376 0.5245)
HSV
hsv(318, 71%, 68%)
LAB
lab(43.03% 57.86 -20.68)
LCH
lch(43.03% 61.44 340.33)
CMYK
cmyk(0%, 71%, 21%, 32%)

Etymology

Saturated
adjective

From the Latin saturatus, past participle of saturare, to fill. A technical color term in modern usage — saturation is one of the three axes of HSL (with hue and lightness). As a modifier, saturated implies that the hue is at or near its maximum chromatic intensity. Sits at the bold-and-bright top of the grid.

Loganberry
noun

Rubus × loganobaccus — a chance hybrid between Rubus ursinus (Pacific blackberry) and Rubus idaeus (raspberry) discovered in 1881 by Judge James Harvey Logan of Santa Cruz, California. Loganberry color refers to a freshly picked Rubus × loganobaccus aggregate-drupe-cluster: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich aggregate drupelets. Slightly cooler than raspberry.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae3389
Original
#3e598b
Protanopia
#646d86
Deuteranopia
#b93459
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.78:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.63:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE3389
Display P3
Display P3
color(display-p3 0.6294 0.2376 0.5245)
P3 has visible headroomOKLCH chroma 0.182

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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