colors
Back to gallery

Velvety Glide Strawberry

#ae178a
Notes

Velvety Glide Strawberry (#AE178A) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (314°, 77%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae178a
RGB
rgb(174, 23, 138)
HSL
hsl(314, 77%, 39%)
HWB
hwb(314 9% 32%)
OKLCH
oklch(51.4% 0.209 340.8)
P3
color(display-p3 0.6259 0.1614 0.5264)
HSV
hsv(314, 87%, 68%)
LAB
lab(40.33% 65.83 -25.47)
LCH
lch(40.33% 70.59 338.85)
CMYK
cmyk(0%, 87%, 21%, 32%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Glide
modifier

Old English glīdan, to-move-smoothly. As a color modifier, glide implies a smooth-and-silent-and-frictionless quality, the visual register of swan-and-skater-glide hand-smooth-and-silent-and-frictionless swan-and-skater-and-soaring-albatross glided-and-smooth-and-silent-and-frictionless surfaces under swan-and-skater-and-soaring-albatross frozen-pond-and-Hyde-Park-Serpentine-and-open-ocean smooth-flight-light. Sits at the modifier-and-mood end of the grid, parallel to float and hover in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae178a
Original
#28508d
Protanopia
#5b6787
Deuteranopia
#b91d52
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.29:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE178A
Display P3
Display P3
color(display-p3 0.6259 0.1614 0.5264)
P3 has visible headroomOKLCH chroma 0.209

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas