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Rugged Taurus Brick

#ad462c
Notes

Rugged Taurus Brick (#AD462C) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (12°, 59%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad462c
RGB
rgb(173, 70, 44)
HSL
hsl(12, 59%, 43%)
HWB
hwb(12 17% 32%)
OKLCH
oklch(52.8% 0.141 35.3)
P3
color(display-p3 0.6299 0.2997 0.2044)
HSV
hsv(12, 75%, 68%)
LAB
lab(43.43% 40.63 36.37)
LCH
lch(43.43% 54.53 41.83)
CMYK
cmyk(0%, 60%, 75%, 32%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Taurus
modifier

Latin taurus, bull-of-the-zodiac. As a color modifier, taurus implies a bull-and-earth-sign-and-Venus-ruled-fixed-earth quality, the visual register of Mesopotamian-bull-and-Greek-Taurus hand-bull-and-earth-sign-and-Venus-ruled-fixed-earth Mesopotamian-bull-and-Greek-Taurus-and-Pleiades-cluster taurus-and-bull-and-earth-sign surfaces under Mesopotamian-bull-and-Greek-Taurus-and-Pleiades-cluster spring-and-April-and-May fixed-earth-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to aries and gemini in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad462c
Original
#625829
Protanopia
#7c6f29
Deuteranopia
#be2f40
Tritanopia
#5a5a5a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.69:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.69:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD462C
Display P3
Display P3
color(display-p3 0.6299 0.2997 0.2044)
P3 has subtle headroomOKLCH chroma 0.141

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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