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Assured Tunic Brick

#ad4430
Notes

Assured Tunic Brick (#AD4430) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (10°, 57%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad4430
RGB
rgb(173, 68, 48)
HSL
hsl(10, 57%, 43%)
HWB
hwb(10 19% 32%)
OKLCH
oklch(52.5% 0.142 32.7)
P3
color(display-p3 0.6294 0.2929 0.2158)
HSV
hsv(10, 72%, 68%)
LAB
lab(43.11% 41.78 33.78)
LCH
lch(43.11% 53.73 38.96)
CMYK
cmyk(0%, 61%, 72%, 32%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Tunic
modifier

Latin tunica, Roman-undergarment. As a color modifier, tunic implies a Roman-tunic-and-medieval-undergarment quality, the visual register of Roman-tunic-and-medieval-bliaut hand-Roman-tunic-and-medieval-undergarment Roman-tunic-and-medieval-bliaut-and-Carolingian-court tunic-and-Roman-tunic-and-medieval-undergarment surfaces under Roman-tunic-and-medieval-bliaut-and-Carolingian-court Republican-and-Carolingian-Aachen Roman-and-medieval-light. Sits at the modifier-and-textile end of the grid, parallel to chiton and peplos in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad4430
Original
#61572d
Protanopia
#7b6e2d
Deuteranopia
#be2c40
Tritanopia
#595959
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.76:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.65:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD4430
Display P3
Display P3
color(display-p3 0.6294 0.2929 0.2158)
P3 has subtle headroomOKLCH chroma 0.142

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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