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Centered Helio

#ad40e4
Notes

Centered Helio (#AD40E4) is a true violet with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (280°, 75%, 57%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad40e4
RGB
rgb(173, 64, 228)
HSL
hsl(280, 75%, 57%)
HWB
hwb(280 25% 11%)
OKLCH
oklch(59.7% 0.240 311.6)
P3
color(display-p3 0.6285 0.2794 0.8636)
HSV
hsv(280, 72%, 89%)
LAB
lab(49.68% 68.55 -63.50)
LCH
lch(49.68% 93.44 317.19)
CMYK
cmyk(24%, 72%, 0%, 11%)

Etymology

Centered
adjective

Latin centrum, center — past-participle of center. As a color modifier, centered implies a saturated-and-grounded-and-balanced quality where the hue occupies the visual center of its palette without drift. Sits at the bold-and-balanced end of the grid, parallel to poised and grounded.

Helio
noun

A shortened form of heliotrope — sometimes used as a slightly more genteel color name in late-Victorian fashion catalogues, particularly for the pale lavender-purple silks of mourning dress's transition out of full black. The color refers to a Victorian Helio silk: a soft, slightly muted pale purple with the satiny finish of a fabric dyed to register a specific point in the mourning calendar. Lighter than mauve, cooler than lilac.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad40e4
Original
#0071e9
Protanopia
#2878e0
Deuteranopia
#a6658f
Tritanopia
#636363
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.54:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.63:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD40E4
Display P3
Display P3
color(display-p3 0.6285 0.2794 0.8636)
P3 has visible headroomOKLCH chroma 0.240

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas