colors
Back to gallery

Bold Titan Brick

#ad4031
Notes

Bold Titan Brick (#AD4031) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (7°, 56%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad4031
RGB
rgb(173, 64, 49)
HSL
hsl(7, 56%, 44%)
HWB
hwb(7 19% 32%)
OKLCH
oklch(52.0% 0.146 30.5)
P3
color(display-p3 0.6285 0.2794 0.2175)
HSV
hsv(7, 72%, 68%)
LAB
lab(42.42% 43.69 32.42)
LCH
lch(42.42% 54.41 36.58)
CMYK
cmyk(0%, 63%, 72%, 32%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Titan
modifier

Greek Τιτάν, primeval-Titan-or-Saturn-moon. As a color modifier, titan implies a Saturn-moon-and-methane-haze-and-primeval quality, the visual register of Saturn-moon-Titan-and-Cassini-Huygens hand-Saturn-moon-and-methane-haze-and-primeval Saturn-moon-Titan-and-Cassini-Huygens-and-Kraken-Mare titan-and-Saturn-moon-and-methane-haze surfaces under Saturn-moon-Titan-and-Cassini-Huygens-and-Kraken-Mare orange-haze-and-cryo-volcano-and-methane-lake outer-system-light. Sits at the modifier-and-cosmic end of the grid, parallel to saturn and neptune in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad4031
Original
#5e552f
Protanopia
#796d2e
Deuteranopia
#be263d
Tritanopia
#565656
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.55:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD4031
Display P3
Display P3
color(display-p3 0.6285 0.2794 0.2175)
P3 has subtle headroomOKLCH chroma 0.146

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas