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Grounded Akamurasaki

#ad388c
Notes

Grounded Akamurasaki (#AD388C) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (317°, 51%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad388c
RGB
rgb(173, 56, 140)
HSL
hsl(317, 51%, 45%)
HWB
hwb(317 22% 32%)
OKLCH
oklch(53.8% 0.177 340.9)
P3
color(display-p3 0.6268 0.2530 0.5359)
HSV
hsv(317, 68%, 68%)
LAB
lab(43.67% 56.11 -21.53)
LCH
lch(43.67% 60.10 339.01)
CMYK
cmyk(0%, 68%, 19%, 32%)

Etymology

Grounded
adjective

Old English grund, bottom / foundation — past-participle of ground. As a color modifier, grounded implies a saturated-and-foundational quality where the hue anchors the surrounding palette through its weighty presence. Sits at the bold-and-balanced end of the grid, parallel to centered and anchored.

Akamurasaki
noun

Japanese 赤紫, red-purple — the modern Japanese color name for the warm magenta-purple band that sits between aka (red) and murasaki (purple). Akamurasaki color refers to a Showa-period silk furisode obi: a saturated, slightly cool deep magenta with the silk luster of multi-bath beni-and-shikon overdye on patterned silk crepe. Slightly cooler than akane-iro.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad388c
Original
#405b8e
Protanopia
#646e89
Deuteranopia
#b73a5d
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.64:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.72:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD388C
Display P3
Display P3
color(display-p3 0.6268 0.2530 0.5359)
P3 has subtle headroomOKLCH chroma 0.177

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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