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Certain Merlot

#ad3428
Notes

Certain Merlot (#AD3428) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (5°, 62%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad3428
RGB
rgb(173, 52, 40)
HSL
hsl(5, 62%, 42%)
HWB
hwb(5 16% 32%)
OKLCH
oklch(50.5% 0.159 29.4)
P3
color(display-p3 0.6260 0.2403 0.1861)
HSV
hsv(5, 77%, 68%)
LAB
lab(40.40% 48.44 35.31)
LCH
lch(40.40% 59.95 36.09)
CMYK
cmyk(0%, 70%, 77%, 32%)

Etymology

Certain
adjective

Latin certus, fixed / sure — sharing root with English concern and certify. As a color modifier, certain implies a saturated-and-unambiguous quality where the hue declares its character without hesitation. Sits at the bold-and-confident end of the grid, parallel to assured and decisive in usage.

Merlot
noun

A Bordeaux red-wine grape — softer, fruitier, earlier-ripening than Cabernet Sauvignon, and the most-planted red grape in France. The color refers to a young Merlot from Saint-Émilion in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Lighter than Cabernet, warmer than Pinot.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad3428
Original
#574e26
Protanopia
#756923
Deuteranopia
#bf0832
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.30:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD3428
Display P3
Display P3
color(display-p3 0.6260 0.2403 0.1861)
P3 has subtle headroomOKLCH chroma 0.159

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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