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Jewelred

Crimson Shimmer

#ad2d10
Notes

Crimson Shimmer (#AD2D10) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (11°, 83%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad2d10
RGB
rgb(173, 45, 16)
HSL
hsl(11, 83%, 37%)

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