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Bountiful Zenith Crimson

#ad2c24
Notes

Bountiful Zenith Crimson (#AD2C24) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (4°, 66%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad2c24
RGB
rgb(173, 44, 36)
HSL
hsl(4, 66%, 41%)
HWB
hwb(4 14% 32%)
OKLCH
oklch(49.6% 0.167 28.4)
HSV
hsv(4, 79%, 68%)
LAB
lab(39.27% 51.30 36.37)
LCH
lch(39.27% 62.89 35.33)
CMYK
cmyk(0%, 75%, 79%, 32%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Zenith
modifier

Arabic samt-al-ra's, path-overhead. As a color modifier, zenith implies an overhead-pointing-and-high-point quality, the visual register of celestial-sphere-and-overhead-Zenith hand-overhead-pointing-and-high-point celestial-sphere-and-overhead-and-Zenith-pole zenith-and-overhead-pointing-and-high-point surfaces under celestial-sphere-and-overhead-and-Zenith-pole astronomical-and-celestial-mechanics overhead-axis-light. Sits at the modifier-and-cosmic end of the grid, parallel to nadir and axis in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad2c24
Original
#534a22
Protanopia
#73671e
Deuteranopia
#bf002c
Tritanopia
#474747
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.64:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.16:1

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