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Confident Lake

#ad2840
Notes

Confident Lake (#AD2840) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (349°, 62%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad2840
RGB
rgb(173, 40, 64)
HSL
hsl(349, 62%, 42%)
HWB
hwb(349 16% 32%)
OKLCH
oklch(49.7% 0.168 16.2)
P3
color(display-p3 0.6241 0.2041 0.2609)
HSV
hsv(349, 77%, 68%)
LAB
lab(39.20% 54.02 19.35)
LCH
lch(39.20% 57.38 19.71)
CMYK
cmyk(0%, 77%, 63%, 32%)

Etymology

Confident
adjective

A late-Latin participle, confidens, trusting — borrowed into English in the sixteenth century. As a color modifier, confident implies saturation combined with poise: a confident red doesn't try too hard, just sits at the level of its hue without overreaching. Sits in the bold-bucket center near bold and resolute.

Lake
noun

A general term for an organic pigment laked onto an inorganic base — particularly red lakes from kermes, cochineal, or madder, used in Renaissance and Baroque oil painting where pure plant or insect dyes lacked stability. The color refers to a cochineal lake-tinted glaze in a Vermeer painting: a saturated, slightly cool deep red with the matte translucency of a thin pigment-and-binder layer.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad2840
Original
#4e4b40
Protanopia
#6f663c
Deuteranopia
#be0032
Tritanopia
#464646
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD2840
Display P3
Display P3
color(display-p3 0.6241 0.2041 0.2609)
P3 has subtle headroomOKLCH chroma 0.168

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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