Earnest Gleam Fuchsia

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Old English glǣm, brightness-or-shine. As a color modifier, gleam implies a low-and-glancing-and-bright quality, the visual register of polished-armor-and-river-water-gleam hand-polished-and-glancing-and-bright polished-armor-and-river-water-and-blade-edge gleamed-and-polished-and-glancing surfaces under polished-armor-and-river-water blade-edge-and-helm-and-shield medieval-tournament-light. Sits at the modifier-and-mood end of the grid, parallel to glint and sheen in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.