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Sturdy Throb violet

#ad1f73
Notes

Sturdy Throb violet (#AD1F73) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (325°, 70%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad1f73
RGB
rgb(173, 31, 115)
HSL
hsl(325, 70%, 40%)
HWB
hwb(325 12% 32%)
OKLCH
oklch(50.6% 0.190 350.4)
P3
color(display-p3 0.6231 0.1797 0.4420)
HSV
hsv(325, 82%, 68%)
LAB
lab(39.76% 61.07 -12.12)
LCH
lch(39.76% 62.26 348.78)
CMYK
cmyk(0%, 82%, 34%, 32%)

Etymology

Sturdy
adjective

Old French estourdi, stunned, reckless — drifted in English to mean robust, well-built. Used as a color modifier since the seventeenth century for hues that read as durable and unfussy — the working browns of saddle leather, the working greens of pasture wool. Sits in the bold-and-warm corner alongside robust and solid.

Throb
modifier

Middle English throbben, to-beat-strongly. As a color modifier, throb implies a pulsing-and-beating-and-rhythmic quality, the visual register of racing-pulse-and-temple-throb hand-pulsing-and-beating-and-rhythmic racing-pulse-and-temple-throb-and-heartbeat throbbed-and-pulsing-and-beating-and-rhythmic surfaces under racing-pulse-and-temple-throb-and-heartbeat fevered-and-quickened-and-rhythmic candlelit-bedside-light. Sits at the modifier-and-mood end of the grid, parallel to pang and pulse in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad1f73
Original
#3a4e75
Protanopia
#646770
Deuteranopia
#ba1047
Tritanopia
#434343
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.52:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD1F73
Display P3
Display P3
color(display-p3 0.6231 0.1797 0.4420)
P3 has visible headroomOKLCH chroma 0.190

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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