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Resonant Cranberry

#ad1843
Notes

Resonant Cranberry (#AD1843) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (343°, 76%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad1843
RGB
rgb(173, 24, 67)
HSL
hsl(343, 76%, 39%)
HWB
hwb(343 9% 32%)
OKLCH
oklch(48.6% 0.181 12.2)
P3
color(display-p3 0.6224 0.1629 0.2692)
HSV
hsv(343, 86%, 68%)
LAB
lab(37.74% 58.50 15.51)
LCH
lch(37.74% 60.52 14.85)
CMYK
cmyk(0%, 86%, 61%, 32%)

Etymology

Resonant
adjective

Latin resonāns, echoing — present-participle of resonate, sharing root with sonance. As a color modifier, resonant implies a saturated-and-deep-vibrating quality where the hue carries low-frequency visual richness. Sits at the bold-and-resonant end of the grid, parallel to sonorous and resounding in usage.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad1843
Original
#464644
Protanopia
#6c633f
Deuteranopia
#be002c
Tritanopia
#3b3b3b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.03:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.99:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD1843
Display P3
Display P3
color(display-p3 0.6224 0.1629 0.2692)
P3 has visible headroomOKLCH chroma 0.181

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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