colors
Back to gallery

Authoritative Clan Crimson

#ad0a23
Notes

Authoritative Clan Crimson (#AD0A23) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (351°, 89%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0a23
RGB
rgb(173, 10, 35)
HSL
hsl(351, 89%, 36%)
HWB
hwb(351 4% 32%)
OKLCH
oklch(47.5% 0.187 23.2)
HSV
hsv(351, 94%, 68%)
LAB
lab(36.42% 59.32 33.97)
LCH
lch(36.42% 68.36 29.80)
CMYK
cmyk(0%, 94%, 80%, 32%)

Etymology

Authoritative
adjective

Latin auctōritāt-, authority — adjectival suffix -ive. As a color modifier, authoritative implies a saturated-and-formal-imperative quality where the hue carries decisional weight and institutional credibility. Sits at the bold-and-authoritative end of the grid, parallel to commanding and magisterial in usage.

Clan
modifier

Scottish-Gaelic clann, children / family. As a color modifier, clan implies a Highland-Scottish-kinship quality, the visual register of Scottish-Highland-Clan Highland-and-Lowland hand-woven tartan-and-kilt-and-broadsword clan-and-kinship surfaces under Highland-Scottish-clan tartan-and-kilt-and-pipe-band Highland-pasture light. Sits at the modifier-and-cultural end of the grid, parallel to tribe and kin in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0a23
Original
#474022
Protanopia
#6d611c
Deuteranopia
#bf0018
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.84:1

Related Colors

Canvas