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Earnest Vela violet

#ad0672
Notes

Earnest Vela violet (#AD0672) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (321°, 93%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0672
RGB
rgb(173, 6, 114)
HSL
hsl(321, 93%, 35%)
HWB
hwb(321 2% 32%)
OKLCH
oklch(49.5% 0.204 349.8)
P3
color(display-p3 0.6213 0.1315 0.4372)
HSV
hsv(321, 97%, 68%)
LAB
lab(38.26% 65.20 -13.77)
LCH
lch(38.26% 66.64 348.07)
CMYK
cmyk(0%, 97%, 34%, 32%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Vela
modifier

Latin vela, sails-of-the-Argo. As a color modifier, vela implies a southern-hemisphere-and-Argo-sail-and-supernova-remnant quality, the visual register of Vela-supernova-remnant-and-Argo-sails hand-southern-hemisphere-and-Argo-sail-and-supernova-remnant Vela-supernova-remnant-and-Argo-sails-and-southern-Milky-Way vela-and-southern-hemisphere-and-Argo-sail surfaces under Vela-supernova-remnant-and-Argo-sails-and-southern-Milky-Way Southern-Cross-and-southern-zenith southern-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to cygnus and draco in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0672
Original
#314974
Protanopia
#60646f
Deuteranopia
#bb0042
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD0672
Display P3
Display P3
color(display-p3 0.6213 0.1315 0.4372)
P3 has visible headroomOKLCH chroma 0.204

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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