colors
Back to gallery

Bold Ignis violet

#ad016f
Notes

Bold Ignis violet (#AD016F) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 99%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad016f
RGB
rgb(173, 1, 111)
HSL
hsl(322, 99%, 34%)
HWB
hwb(322 0% 32%)
OKLCH
oklch(49.2% 0.204 351.0)
P3
color(display-p3 0.6211 0.1240 0.4261)
HSV
hsv(322, 99%, 68%)
LAB
lab(37.94% 65.45 -12.35)
LCH
lch(37.94% 66.61 349.31)
CMYK
cmyk(0%, 99%, 36%, 32%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Ignis
modifier

Latin ignis, fire. As a color modifier, ignis implies a Latin-fire-and-ignis-fatuus-and-sacred-fire quality, the visual register of Vestal-fire-and-ignis-fatuus hand-Latin-fire-and-ignis-fatuus-and-sacred-fire Vestal-fire-and-ignis-fatuus-and-Roman-Vesta-temple ignis-and-Latin-fire-and-Vestal-flame surfaces under Vestal-fire-and-ignis-fatuus-and-Roman-Vesta-temple Vestal-Virgin-and-Forum-Romanum sacred-flame-light. Sits at the modifier-and-Latin end of the grid, parallel to lux and ventus in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad016f
Original
#324771
Protanopia
#60636c
Deuteranopia
#bb0040
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.98:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.01:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD016F
Display P3
Display P3
color(display-p3 0.6211 0.1240 0.4261)
P3 has visible headroomOKLCH chroma 0.204

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas