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Pleasant Buttercup

#ac972f
Notes

Pleasant Buttercup (#AC972F) is a true amber with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (50°, 57%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac972f
RGB
rgb(172, 151, 47)
HSL
hsl(50, 57%, 43%)
HWB
hwb(50 18% 33%)
OKLCH
oklch(67.6% 0.122 97.4)
P3
color(display-p3 0.6608 0.5951 0.2609)
HSV
hsv(50, 73%, 67%)
LAB
lab(62.60% -3.77 54.69)
LCH
lch(62.60% 54.82 93.94)
CMYK
cmyk(0%, 12%, 73%, 33%)

Etymology

Pleasant
adjective

From the French plaisant, pleasing — used as a color modifier since the fifteenth century for hues that read as agreeable, the kind of color that wears well over a long viewing without becoming demanding or fatiguing. Pleasant green, pleasant rose: moderate saturation combined with optical comfort. Sits at the crisp-bucket alongside easy and calm.

Buttercup
noun

Ranunculus acris and its meadow cousins — the small, glossy yellow flowers of European pastures whose petals reflect ultraviolet light to attract bees. The color refers to a buttercup petal in full sun: a saturated, slightly cool yellow with the polished finish of an epidermis that scatters light like wet paint. The folk test for whether you like butter — holding the flower under your chin to catch its yellow reflection — works on every variety.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac972f
Original
#a6931f
Protanopia
#ac9a35
Deuteranopia
#ba8b82
Tritanopia
#949494
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AC972F
Display P3
Display P3
color(display-p3 0.6608 0.5951 0.2609)
P3 has subtle headroomOKLCH chroma 0.122

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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