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Reliable Crimson

#ac5345
Notes

Reliable Crimson (#AC5345) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (8°, 43%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac5345
RGB
rgb(172, 83, 69)
HSL
hsl(8, 43%, 47%)
HWB
hwb(8 27% 33%)
OKLCH
oklch(54.9% 0.120 30.5)
P3
color(display-p3 0.6300 0.3446 0.2881)
HSV
hsv(8, 60%, 67%)
LAB
lab(46.16% 35.20 25.25)
LCH
lch(46.16% 43.32 35.65)
CMYK
cmyk(0%, 52%, 60%, 33%)

Etymology

Reliable
adjective

Latin re-ligāre, to bind back — adjectival suffix -able. As a color modifier, reliable implies a clear-and-trustworthy-and-consistent quality where the hue carries the visual register of dependable-and-consistent design-element. Sits at the crisp-and-honest end of the grid, parallel to dependable and trustworthy in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac5345
Original
#696243
Protanopia
#7f7543
Deuteranopia
#bc4350
Tritanopia
#656565
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.08:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AC5345
Display P3
Display P3
color(display-p3 0.6300 0.3446 0.2881)
P3 has subtle headroomOKLCH chroma 0.120

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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