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Starched Pumpkin

#ac5030
Notes

Starched Pumpkin (#AC5030) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (15°, 56%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac5030
RGB
rgb(172, 80, 48)
HSL
hsl(15, 56%, 43%)
HWB
hwb(15 19% 33%)
OKLCH
oklch(54.1% 0.129 39.3)
HSV
hsv(15, 72%, 67%)
LAB
lab(45.25% 35.42 36.14)
LCH
lch(45.25% 50.61 45.57)
CMYK
cmyk(0%, 53%, 72%, 33%)

Etymology

Starched
adjective

Old English stercan, to stiffen — past-participle of starch. As a color modifier, starched implies a clear-and-stiff-and-formal quality, the crisp color of Edwardian-period formal-evening-shirt-and-collar starched-and-pressed dress-attire. Sits at the crisp-and-finished end of the grid, parallel to pressed and ironed in usage.

Pumpkin
noun

Cucurbita pepo and its larger cousins — the New World squashes that traveled north into colonial America and became the carved face of October. The color refers to the skin of a Halloween-ripe field pumpkin: a saturated red-orange with the matte finish of vegetable rind. Warmer than tangerine, cooler than rust, with the seasonal weight of harvest light.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac5030
Original
#695f2c
Protanopia
#7f732e
Deuteranopia
#bd3d49
Tritanopia
#616161
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.32:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.94:1

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