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Anchored Cranberry

#ac4a8c
Notes

Anchored Cranberry (#AC4A8C) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (320°, 40%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac4a8c
RGB
rgb(172, 74, 140)
HSL
hsl(320, 40%, 48%)
HWB
hwb(320 29% 33%)
OKLCH
oklch(55.7% 0.150 342.0)
P3
color(display-p3 0.6274 0.3131 0.5379)
HSV
hsv(320, 57%, 67%)
LAB
lab(46.40% 47.94 -17.35)
LCH
lch(46.40% 50.98 340.11)
CMYK
cmyk(0%, 57%, 19%, 33%)

Etymology

Anchored
adjective

The past participle of anchor, used since the late nineteenth century as a metaphor for secured in place. As a color word, anchored implies a deep saturated tone that grounds a palette — the dark blues, deep greens, and browns that hold a composition together. Sits in the bold-and-deep corner of the grid alongside solid.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac4a8c
Original
#50648e
Protanopia
#6c748a
Deuteranopia
#b64b65
Tritanopia
#646464
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.11:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AC4A8C
Display P3
Display P3
color(display-p3 0.6274 0.3131 0.5379)
P3 has subtle headroomOKLCH chroma 0.150

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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