Deep Ruby Velvet

#ac2a3b

Notes

Deep Ruby Velvet (#AC2A3B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (352°, 61%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ac2a3b

RGB

rgb(172, 42, 59)

HSL

hsl(352, 61%, 42%)