Soft Crimson Ink

#ac251b

Notes

Soft Crimson Ink (#AC251B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (4°, 73%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ac251b

RGB

rgb(172, 37, 27)

HSL

hsl(4, 73%, 39%)