Pure Drear Fuchsia

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Old English drēor, gore-and-sorrow. As a color modifier, drear implies a bleak-and-cheerless-and-sorrowful quality, the visual register of Brontë-moorland-and-Hardy-heath-drear hand-bleak-and-cheerless-and-sorrowful Brontë-moorland-and-Hardy-heath-and-Wuthering drear-and-bleak-and-cheerless-and-sorrowful surfaces under Brontë-moorland-and-Hardy-heath-and-Wuthering rain-swept-and-low-cloud-and-empty-vista Yorkshire-and-Wessex-light. Sits at the modifier-and-mood end of the grid, parallel to bleak and gloom in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.