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Velvety Dew Crimson

#ac1020
Notes

Velvety Dew Crimson (#AC1020) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (354°, 83%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac1020
RGB
rgb(172, 16, 32)
HSL
hsl(354, 83%, 37%)
HWB
hwb(354 6% 33%)
OKLCH
oklch(47.5% 0.184 24.6)
HSV
hsv(354, 91%, 67%)
LAB
lab(36.46% 58.13 35.71)
LCH
lch(36.46% 68.22 31.56)
CMYK
cmyk(0%, 91%, 81%, 33%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Dew
modifier

Old English dēaw, morning-moisture. As a color modifier, dew implies a beaded-and-fresh-and-morning-moisture quality, the visual register of spider-web-and-meadow-grass-dew hand-beaded-and-pearl-and-morning spider-web-and-meadow-grass-and-petal-edge dewed-and-beaded-and-pearl surfaces under spider-web-and-meadow-grass first-light-of-dawn-and-rising-mist-and-pearl morning-meadow-light. Sits at the modifier-and-mood end of the grid, parallel to mist and gleam in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac1020
Original
#48411f
Protanopia
#6d6118
Deuteranopia
#be0019
Tritanopia
#323232
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.85:1

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