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Rich Murk Violet

#ac0553
Notes

Rich Murk Violet (#AC0553) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (332°, 94%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac0553
RGB
rgb(172, 5, 83)
HSL
hsl(332, 94%, 35%)
HWB
hwb(332 2% 33%)
OKLCH
oklch(48.2% 0.192 3.3)
HSV
hsv(332, 97%, 67%)
LAB
lab(36.94% 62.25 4.04)
LCH
lch(36.94% 62.38 3.72)
CMYK
cmyk(0%, 97%, 52%, 33%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Murk
modifier

Old Norse myrkr, darkness-or-obscurity. As a color modifier, murk implies a clouded-and-dim-and-obscured quality, the visual register of fen-and-bog-and-tarn-murk hand-clouded-and-dim-and-obscured fen-and-bog-and-tarn-and-marsh murky-and-clouded-and-dim-and-obscured surfaces under fen-and-bog-and-tarn-and-marsh peat-stained-and-clouded-and-dim swamp-and-fen-light. Sits at the modifier-and-mood end of the grid, parallel to gloom and pall in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac0553
Original
#3d4454
Protanopia
#66614f
Deuteranopia
#bc0030
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.24:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.90:1

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