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Punchy Lavanda

#404ac7
Notes

Punchy Lavanda (#404AC7) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (236°, 55%, 52%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#404ac7
RGB
rgb(64, 74, 199)
HSL
hsl(236, 55%, 52%)
HWB
hwb(236 25% 22%)
OKLCH
oklch(48.1% 0.192 273.2)
HSV
hsv(236, 68%, 78%)
LAB
lab(38.04% 36.48 -66.29)
LCH
lch(38.04% 75.67 298.83)
CMYK
cmyk(68%, 63%, 0%, 22%)

Etymology

Punchy
adjective

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Lavanda
noun

Italian and Spanish for lavender (Lavandula angustifolia) — derived from Latin lavare, to wash, after the Roman use of lavender in bathwater. Lavanda color refers to a freshly cut Provençal lavanda sprig: a saturated, slightly cool deep blue-violet with the matte finish of essential-oil-rich lavender bracts. Cooler than English lavender, which trends paler and grayer.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#404ac7
Original
#0060cb
Protanopia
#0053c5
Deuteranopia
#006a81
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.02:1

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