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Flat Brioche

#ab996b
Notes

Flat Brioche (#AB996B) is a true amber with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (43°, 28%, 55%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ab996b
RGB
rgb(171, 153, 107)
HSL
hsl(43, 28%, 55%)
HWB
hwb(43 42% 33%)
OKLCH
oklch(68.8% 0.066 89.1)
P3
color(display-p3 0.6588 0.6025 0.4416)
HSV
hsv(43, 37%, 67%)
LAB
lab(63.76% -0.20 26.63)
LCH
lch(63.76% 26.63 90.42)
CMYK
cmyk(0%, 11%, 37%, 33%)

Etymology

Flat
adjective

Old Norse flatr, flat / level. As a color modifier, flat implies a clear-and-evenly-spread quality where the hue carries the matte-finish visual register of unmodulated single-plane surface. Sits at the crisp-and-balanced end of the grid, parallel to level and even in usage.

Brioche
noun

The French enriched bread — egg- and butter-rich dough that produces a soft, golden, slightly sweet loaf used in brioche à tête, pain au lait, and kouign-amann. The color refers to the inside of a freshly baked brioche: a soft, slightly warm pale yellow with the matte finish of egg-rich crumb.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ab996b
Original
#a39768
Protanopia
#a89d6c
Deuteranopia
#b5928d
Tritanopia
#9a9a9a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.80:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.50:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AB996B
Display P3
Display P3
color(display-p3 0.6588 0.6025 0.4416)
Inside sRGBOKLCH chroma 0.066

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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