Bold Waft Brick

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Middle English waft, related to wafian, to-wave-in-air. As a color modifier, waft implies a gently-conveyed-and-air-borne-and-drifting quality, the visual register of incense-and-rose-petal-waft hand-gently-conveyed-and-air-borne-and-drifting incense-and-rose-petal-and-summer-curtain wafted-and-gently-conveyed-and-air-borne surfaces under incense-and-rose-petal-and-summer-curtain church-thurible-and-walled-rose-garden-and-open-window airborne-drift-light. Sits at the modifier-and-mood end of the grid, parallel to drift and mist in usage.

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.