Assured Suave Ruby

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

French suave, smooth / sweet. As a color modifier, suave implies a smooth-and-polished-and-elegant quality, the visual register of Belle-Époque-and-Mid-Century-Modern polished-and-elegant-and-smooth Belle-Époque-and-Mid-Century-Modern interior-decoration smooth-and-polished surfaces under Belle-Époque-and-Mid-Century-Modern smooth-and-polished elegance light. Sits at the modifier-and-texture end of the grid, parallel to sleek and gloss in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.