Rich Crimson Velvet

#ab1238

Notes

Rich Crimson Velvet (#AB1238) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (345°, 81%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab1238

RGB

rgb(171, 18, 56)

HSL

hsl(345, 81%, 37%)