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Imperial Beaujolais

#aa3950
Notes

Imperial Beaujolais (#AA3950) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (348°, 50%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa3950
RGB
rgb(170, 57, 80)
HSL
hsl(348, 50%, 45%)
HWB
hwb(348 22% 33%)
OKLCH
oklch(51.3% 0.148 11.9)
P3
color(display-p3 0.6163 0.2550 0.3188)
HSV
hsv(348, 66%, 67%)
LAB
lab(41.30% 47.86 12.04)
LCH
lch(41.30% 49.35 14.12)
CMYK
cmyk(0%, 66%, 53%, 33%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Beaujolais
noun

The French wine region just south of Burgundy — and the Gamay-based reds of Beaujolais Nouveau. The color refers to a fresh Beaujolais Nouveau in a glass: a saturated, slightly cool red with the optical brightness of low-tannin young wine. Lighter than Burgundy, brighter than Chianti.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa3950
Original
#545350
Protanopia
#716a4d
Deuteranopia
#b92542
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.16:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.41:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AA3950
Display P3
Display P3
color(display-p3 0.6163 0.2550 0.3188)
P3 has subtle headroomOKLCH chroma 0.148

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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