Rich Rust Velvet

#aa370e

Notes

Rich Rust Velvet (#AA370E) is a true orange with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (16°, 85%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#aa370e

RGB

rgb(170, 55, 14)

HSL

hsl(16, 85%, 36%)