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Decisive Merry Crimson

#aa291e
Notes

Decisive Merry Crimson (#AA291E) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (5°, 70%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa291e
RGB
rgb(170, 41, 30)
HSL
hsl(5, 70%, 39%)
HWB
hwb(5 12% 33%)
OKLCH
oklch(48.7% 0.167 29.4)
P3
color(display-p3 0.6135 0.2053 0.1530)
HSV
hsv(5, 82%, 67%)
LAB
lab(38.25% 51.19 38.45)
LCH
lch(38.25% 64.02 36.91)
CMYK
cmyk(0%, 76%, 82%, 33%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Merry
modifier

Old English myrige, pleasant-and-glad. As a color modifier, merry implies a glad-and-bright-and-festive quality, the visual register of Robin-Hood-Merry-Men-and-Maytime-merry hand-glad-and-bright-and-festive Robin-Hood-Merry-Men-and-Maytime-and-village-fair merried-and-glad-and-bright-and-festive surfaces under Robin-Hood-Merry-Men-and-Maytime-and-village-fair Sherwood-Forest-and-Mayday-and-Whitsun greenwood-festival-light. Sits at the modifier-and-mood end of the grid, parallel to jolly and blithe in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa291e
Original
#51481b
Protanopia
#716417
Deuteranopia
#bc0028
Tritanopia
#444444
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.90:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AA291E
Display P3
Display P3
color(display-p3 0.6135 0.2053 0.1530)
P3 has subtle headroomOKLCH chroma 0.167

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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