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Rich Limed Crimson

#aa2019
Notes

Rich Limed Crimson (#AA2019) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (3°, 74%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa2019
RGB
rgb(170, 32, 25)
HSL
hsl(3, 74%, 38%)
HWB
hwb(3 10% 33%)
OKLCH
oklch(47.9% 0.174 28.7)
HSV
hsv(3, 85%, 67%)
LAB
lab(37.21% 53.85 40.11)
LCH
lch(37.21% 67.15 36.68)
CMYK
cmyk(0%, 81%, 85%, 33%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Limed
modifier

Old English līm, lime. As a color modifier, limed implies a lime-washed-and-whitened quality, the visual register of Andalusian-and-Mediterranean-limewashed hand-limed-and-whitewashed stone-and-stucco-and-timber Andalusian-and-Mediterranean-limewashed surfaces under Andalusian-and-Mediterranean lime-washed-and-whitened light. Sits at the modifier-and-texture end of the grid, parallel to mossed and pitted in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa2019
Original
#4d4416
Protanopia
#6f6210
Deuteranopia
#bc0021
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.93:1

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