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Dense Freya violet

#a90a70
Notes

Dense Freya violet (#A90A70) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 89%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a90a70
RGB
rgb(169, 10, 112)
HSL
hsl(322, 89%, 35%)
HWB
hwb(322 4% 34%)
OKLCH
oklch(48.8% 0.199 349.6)
P3
color(display-p3 0.6071 0.1339 0.4296)
HSV
hsv(322, 94%, 66%)
LAB
lab(37.53% 63.66 -13.69)
LCH
lch(37.53% 65.12 347.86)
CMYK
cmyk(0%, 94%, 34%, 34%)

Etymology

Dense
adjective

Latin dēnsus, thick / crowded — sharing root with English condense. As a color modifier, dense implies a saturated-and-tightly-packed quality where the hue carries maximum pigmentation per visual unit-of-area. Sits at the bold-and-saturated end of the grid, parallel to thick and concentrated in usage.

Freya
modifier

Old Norse Freyja, goddess-of-love-and-Vanir. As a color modifier, freya implies a Vanir-goddess-and-feathered-cloak-and-Brísingamen quality, the visual register of Norse-Freya-and-Vanir-goddess hand-Vanir-goddess-and-feathered-cloak-and-Brísingamen Norse-Freya-and-Vanir-goddess-and-Brísingamen-amber-necklace freya-and-Vanir-goddess-and-feathered-cloak surfaces under Norse-Freya-and-Vanir-goddess-and-Brísingamen-amber-necklace Folkvang-and-Sessrúmnir-and-cat-drawn-chariot amber-necklace-light. Sits at the modifier-and-myth end of the grid, parallel to odin and vala in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a90a70
Original
#314772
Protanopia
#5e626d
Deuteranopia
#b60041
Tritanopia
#333333
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A90A70
Display P3
Display P3
color(display-p3 0.6071 0.1339 0.4296)
P3 has visible headroomOKLCH chroma 0.199

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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