Rich Ray Crimson

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Latin radius, spoke-or-beam. As a color modifier, ray implies a radiant-and-spoke-of-light quality, the visual register of Bernini-Gloria-and-Baroque-altarpiece-ray hand-radiant-and-spoke-of-light Bernini-Gloria-and-Baroque-altarpiece-and-Counter-Reformation rayed-and-radiant-and-spoke-of-light surfaces under Bernini-Gloria-and-Baroque-altarpiece-and-Counter-Reformation gilded-spoke-and-altar-and-cathedral-dome heavenly-light. Sits at the modifier-and-mood end of the grid, parallel to beam and gleam in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.