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Bold Raspberry

#a8174a
Notes

Bold Raspberry (#A8174A) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (339°, 76%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a8174a
RGB
rgb(168, 23, 74)
HSL
hsl(339, 76%, 37%)
HWB
hwb(339 9% 34%)
OKLCH
oklch(47.8% 0.178 7.9)
P3
color(display-p3 0.6043 0.1571 0.2927)
HSV
hsv(339, 86%, 66%)
LAB
lab(36.81% 57.87 9.55)
LCH
lch(36.81% 58.65 9.37)
CMYK
cmyk(0%, 86%, 56%, 34%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Raspberry
noun

Rubus idaeus, the European raspberry — its name traces to Mount Ida in either Crete or Anatolia, where the fruit was first described in classical literature. The color refers to a ripe raspberry's drupelets: a saturated, slightly cool deep red-pink with the optical complexity of a hundred-cell aggregate fruit. Cooler than coral, warmer than fuchsia, with the orchard-and-jam weight of a fruit whose color is identical to the food-coloring industry's raspberry red.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a8174a
Original
#42444b
Protanopia
#676146
Deuteranopia
#b8002f
Tritanopia
#3a3a3a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.28:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A8174A
Display P3
Display P3
color(display-p3 0.6043 0.1571 0.2927)
P3 has subtle headroomOKLCH chroma 0.178

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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