Bold Stoa violet

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Greek stoa, Greek-colonnaded-walkway. As a color modifier, stoa implies a Greek-and-Athens-colonnaded-walkway quality, the visual register of Athenian-Stoa-of-Attalos hand-built colonnaded-walkway-and-marketplace stoa-and-arcade-and-bouleuterion classical-Greek architectural surfaces under Athenian-Stoa-of-Attalos colonnaded-walkway light. Sits at the modifier-and-architecture end of the grid, parallel to agora and forum in usage.

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.