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Forceful Lone Strawberry

#a7301c
Notes

Forceful Lone Strawberry (#A7301C) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (9°, 71%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a7301c
RGB
rgb(167, 48, 28)
HSL
hsl(9, 71%, 38%)
HWB
hwb(9 11% 35%)
OKLCH
oklch(48.9% 0.159 32.1)
HSV
hsv(9, 83%, 65%)
LAB
lab(38.58% 47.59 39.60)
LCH
lch(38.58% 61.91 39.77)
CMYK
cmyk(0%, 71%, 83%, 35%)

Etymology

Forceful
adjective

Old French force, strength — adjectival suffix -ful. As a color modifier, forceful implies a saturated-and-vigorous quality where the hue exerts visual force on its substrate. Sits at the bold-and-saturated end of the grid, parallel to mighty and commanding in tone.

Lone
modifier

Middle English lone, shortened from alone. As a color modifier, lone implies a solitary-and-singular-and-isolated quality, the visual register of Caspar-David-Friedrich-Wanderer-and-lone-pine hand-solitary-and-singular-and-isolated Caspar-David-Friedrich-Wanderer-and-lone-pine-and-Romantic-vista loned-and-solitary-and-singular-and-isolated surfaces under Caspar-David-Friedrich-Wanderer-and-lone-pine-and-Romantic-vista mountaintop-and-empty-shore single-figure-light. Sits at the modifier-and-mood end of the grid, parallel to void and drear in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a7301c
Original
#544a18
Protanopia
#716416
Deuteranopia
#b8002d
Tritanopia
#484848
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.08:1

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