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Velvety Swoop violet

#a71a78
Notes

Velvety Swoop violet (#A71A78) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 73%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a71a78
RGB
rgb(167, 26, 120)
HSL
hsl(320, 73%, 38%)
HWB
hwb(320 10% 35%)
OKLCH
oklch(49.5% 0.193 346.1)
P3
color(display-p3 0.6010 0.1634 0.4594)
HSV
hsv(320, 84%, 65%)
LAB
lab(38.40% 61.41 -17.42)
LCH
lch(38.40% 63.83 344.16)
CMYK
cmyk(0%, 84%, 28%, 35%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Swoop
modifier

Old English swāpan, to-sweep-down. As a color modifier, swoop implies a fast-descending-and-arcing-down quality, the visual register of peregrine-falcon-and-stooping-hawk-swoop hand-fast-descending-and-arcing-down peregrine-falcon-and-stooping-hawk-and-eagle swooped-and-fast-descending-and-arcing-down surfaces under peregrine-falcon-and-stooping-hawk-and-eagle cliff-face-and-moorland-and-open-sky raptor-stoop-light. Sits at the modifier-and-mood end of the grid, parallel to flit and glide in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a71a78
Original
#314b7a
Protanopia
#5c6375
Deuteranopia
#b31449
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.86:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.06:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A71A78
Display P3
Display P3
color(display-p3 0.6010 0.1634 0.4594)
P3 has visible headroomOKLCH chroma 0.193

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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