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Bold Flurry Ruby

#a71a23
Notes

Bold Flurry Ruby (#A71A23) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (356°, 73%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a71a23
RGB
rgb(167, 26, 35)
HSL
hsl(356, 73%, 38%)
HWB
hwb(356 10% 35%)
OKLCH
oklch(47.1% 0.174 24.7)
HSV
hsv(356, 84%, 65%)
LAB
lab(36.13% 54.83 33.29)
LCH
lch(36.13% 64.14 31.26)
CMYK
cmyk(0%, 84%, 79%, 35%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Flurry
modifier

Imitative origin, quick-burst-of-snow. As a color modifier, flurry implies a quick-burst-of-snow-and-light-and-fluttering quality, the visual register of Adirondack-and-Vermont-flurry hand-quick-burst-of-snow-and-light-and-fluttering Adirondack-and-Vermont-flurry-and-New-England-snow flurry-and-quick-burst-of-snow surfaces under Adirondack-and-Vermont-flurry-and-New-England-snow Adirondack-and-Green-Mountains-and-White-Mountains New-England-snow-light. Sits at the modifier-and-weather end of the grid, parallel to slush and thaw in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a71a23
Original
#494222
Protanopia
#6b601d
Deuteranopia
#b80020
Tritanopia
#393939
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.46:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.82:1

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