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Rich Helen violet

#a7096e
Notes

Rich Helen violet (#A7096E) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 90%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a7096e
RGB
rgb(167, 9, 110)
HSL
hsl(322, 90%, 35%)
HWB
hwb(322 4% 35%)
OKLCH
oklch(48.3% 0.197 349.9)
P3
color(display-p3 0.5998 0.1307 0.4219)
HSV
hsv(322, 95%, 65%)
LAB
lab(37.00% 63.12 -13.26)
LCH
lch(37.00% 64.50 348.13)
CMYK
cmyk(0%, 95%, 34%, 35%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Helen
modifier

Greek Ἑλένη, Helen-of-Troy. As a color modifier, helen implies a Helen-of-Troy-and-fairest-face quality, the visual register of Helen-of-Troy-and-Tyndareus-Sparta hand-Helen-of-Troy-and-fairest-face Helen-of-Troy-and-Tyndareus-Sparta-and-Iliad-Homeric helen-and-Helen-of-Troy-and-fairest-face surfaces under Helen-of-Troy-and-Tyndareus-Sparta-and-Iliad-Homeric Mycenaean-and-Trojan Bronze-Age-Aegean-light. Sits at the modifier-and-myth end of the grid, parallel to eros and hera in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a7096e
Original
#304670
Protanopia
#5d606b
Deuteranopia
#b40040
Tritanopia
#323232
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A7096E
Display P3
Display P3
color(display-p3 0.5998 0.1307 0.4219)
P3 has visible headroomOKLCH chroma 0.197

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas