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Imperial Wink violet

#a70473
Notes

Imperial Wink violet (#A70473) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 95%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a70473
RGB
rgb(167, 4, 115)
HSL
hsl(319, 95%, 34%)
HWB
hwb(319 2% 35%)
OKLCH
oklch(48.4% 0.202 347.6)
P3
color(display-p3 0.5996 0.1232 0.4402)
HSV
hsv(319, 98%, 65%)
LAB
lab(37.01% 64.25 -16.41)
LCH
lch(37.01% 66.32 345.67)
CMYK
cmyk(0%, 98%, 31%, 35%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Wink
modifier

Old English wincian, to-close-eye-briefly. As a color modifier, wink implies a brief-and-coy-and-twinkling quality, the visual register of star-and-candle-flame-wink hand-brief-and-coy-and-twinkling star-and-candle-flame-and-distant-window winked-and-brief-and-coy-and-twinkling surfaces under star-and-candle-flame-and-distant-window twinkling-and-coy-and-brief night-window-light. Sits at the modifier-and-mood end of the grid, parallel to blink and glint in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a70473
Original
#2c4775
Protanopia
#5b6070
Deuteranopia
#b40042
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A70473
Display P3
Display P3
color(display-p3 0.5996 0.1232 0.4402)
P3 has visible headroomOKLCH chroma 0.202

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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