Lordly Aztec violet
Lordly Aztec violet (#A70169) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 99%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English hlāford-līc, lord-like — adjectival suffix -ly. As a color modifier, lordly implies a saturated-and-aristocratic-and-haughty quality, the deep-rich color of pre-modern English-and-French manorial-aristocracy livery and hereditary-estate household-textile. Sits at the bold-and-aristocratic end of the grid, parallel to princely and patrician.
Nahuatl Aztēcatl, one-from-Aztlán. As a color modifier, aztec implies a Mexica-and-Tenochtitlan-Imperial quality, the visual register of Aztec-Empire-of-Tenochtitlan hand-built basalt-and-obsidian-and-feather-and-codex Aztec-Imperial-and-Mexica-tribute surfaces under high-altitude Tenochtitlan Aztec-Empire central-Mexico mid-altitude light. Sits at the modifier-and-cultural end of the grid, parallel to inca and toltec in usage.
Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.