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Velvety Gown Brick

#a63728
Notes

Velvety Gown Brick (#A63728) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (7°, 61%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a63728
RGB
rgb(166, 55, 40)
HSL
hsl(7, 61%, 40%)
HWB
hwb(7 16% 35%)
OKLCH
oklch(49.6% 0.149 30.7)
P3
color(display-p3 0.6016 0.2468 0.1849)
HSV
hsv(7, 76%, 65%)
LAB
lab(39.57% 44.79 34.04)
LCH
lch(39.57% 56.25 37.23)
CMYK
cmyk(0%, 67%, 76%, 35%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Gown
modifier

Old French goune, long-loose-garment. As a color modifier, gown implies a Tudor-and-Elizabethan-and-formal-evening-gown quality, the visual register of Tudor-and-Elizabethan-and-Worth-couture-gown hand-Tudor-and-Elizabethan-and-formal-evening-gown Tudor-and-Elizabethan-and-Worth-couture-gown-and-Belle-Époque gown-and-Tudor-and-Elizabethan surfaces under Tudor-and-Elizabethan-and-Worth-couture-gown-and-Belle-Époque Hampton-Court-and-Maison-Worth-Paris court-and-couture-light. Sits at the modifier-and-textile end of the grid, parallel to robe and frock in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a63728
Original
#564e26
Protanopia
#726624
Deuteranopia
#b71734
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.57:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.20:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A63728
Display P3
Display P3
color(display-p3 0.6016 0.2468 0.1849)
P3 has subtle headroomOKLCH chroma 0.149

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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