Heavy Jolly Crimson

Old English hefig, weighty — cognate with heave. Used as a color modifier since at least the seventeenth century to indicate weight in saturation as much as value: heavy with pigment, heavy-bodied. In the engine's adjective grid, heavy sits alongside deep and plush in the dark-and-saturated quadrant. Closer to a fabric description than a pure value word.

Old French jolif, festive-and-pretty. As a color modifier, jolly implies a hearty-and-warm-and-festive quality, the visual register of Dickens-Christmas-and-Falstaffian-jolly hand-hearty-and-warm-and-festive Dickens-Christmas-and-Falstaffian-and-Pickwickian jollied-and-hearty-and-warm-and-festive surfaces under Dickens-Christmas-and-Falstaffian-and-Pickwickian goose-and-plum-pudding-and-roaring-hearth Christmas-Eve-light. Sits at the modifier-and-mood end of the grid, parallel to merry and mirth in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.