Modest Bellflower
Modest Bellflower (#A490D8) is a soft indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (257°, 48%, 71%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin modestus, moderate — used as a color modifier since the sixteenth century for hues that read as understated and unwilling to claim more visual space than they need. Modest taupe, modest beige: moderate-to-low saturation combined with optical restraint. Sits at the crisp-and-quiet edge of the grid alongside quiet and plain.
The genus Campanula — Latin for little bell — small to mid-sized perennials whose bell-shaped blue or violet flowers fill rock gardens and herbaceous borders across temperate climates. The color refers to a fresh Campanula medium canterbury bell: a saturated, slightly violet-shifted blue with the matte finish of a single bell-form flower. Cooler than periwinkle, warmer than larkspur, with the cottage-garden weight of a plant that names an entire genus and color.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.